comScore: 4 Out Of 5 Smartphone Owners Use Device To Shop; Amazon Is The Most Popular Mobile Retailer

Today. comScore released a study on U.S. smartphone behavior with respect to retail and shopping. The study found that 4 in every 5 smartphone users, which represents 85.9 million U.S. users, accessed retail content on their device in July. Amazon was the top retailer with an audience of 49.6 million visitors, followed by eBay with (32.6 million visitors) Apple (17.7 million visitors), Wal-Mart (16.3 million visitors), Target (10 million visitors) and Best Buy (7.2 million visitors). Beyond traditional retailers, Ticketmaster attracted 5.7 million visitors as summer concerts and performances saw fans turn to their smartphones for tickets and information. Home Depot (4.4 million visitors) and competitor Lowes (3.2 million visitors) also saw traffic. Location-based shopping rewards app Shopkick saw its mobile audience reach more than 4 million visitors in July, according to comScore.

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